Product Derivatives for Market Domination

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Adam Bahret

I recently came across this announcement that HP is going to develop computer systems and peripheral devices that are optimized for environments where they are cleaned frequently, often medical environments. In the medical and scientific fields cleaning solutions are a significant stress for plastics, inks and touch control surfaces. It’s a smart strategy to evaluate where your products are used and optimize your test use cases.  It most often will lead to more accurate test results and reliability projections.  It may, as well, lead to a market opportunity that was previously unknown, and if you are the first among your competitors to acknowledge this need and create a specialized or derivative product you now grabbed a portion of the market that you may have not previously held.

A few others

  • laptops that are impact and dirt resistant
  • Kids winter coats with glove attachments
  • Sport tuned models of economy cars
  • Stackable chairs
  • Folding bikes
  • Standing desks

 

-Adam

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