Evolution of the aluminum can – Astounding savings and engineering perfection

Adam Bahret
Adam Bahret

I see so many customers who drive product development programs primarily by schedule and development costs.  It always seems to take a few product iterations before they incorporate Design for Manufacturing (DfM) and Design for Reliability (DfR) in their product programs.  It’s usually in the third product iteration that it begins to find it’s way into the process.  This is probably because the second development cycle was hindered by dealing with all the ongoing issues from the first release. The amount for resource that goes into fixing the manufacturing process and controlling  variabilities is very noticeable when you want the team working on your newest product and warranty costs becomes the central topic at the weekly steering meeting.   This video gives an overview of 50 years of improving the design of the aluminum can for optimizing all the key parameters critical to a successful product.  Very interesting and raises the question….  Who was the manufacturer that did the DfM that lead to the smaller can top? Where are they today in market position?

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